Officials in Quebec are taking the lead in a province-wide campaign to battle homophobia.
Quebec’s Minister of Justice, Bertrand St-Arnaud, is at the forefront of the campaign, which uses a series of commercials to ask citizens how comfortable they are with people of different sexual orientations. A recent survey found 90 percent of Quebecers say they have no problem with homosexuality, yet 40 percent were uncomfortable with same-sex couples being affectionate in public.
The campaign features two TV commercials in French, as well as one radio commercial in English. It encourages viewers to ask themselves whether they are truly open to sexual diversity.
The TV ads conclude with same-sex couples sharing a kiss, followed by the question: “Does this change the way you thought twenty seconds ago?”
An interactive website was also created to give visitors a chance to examine different situations of individuals with a range of sexual orientations and gender identities, and to help them analyze their own attitudes toward the scenario. After responding to a series of hypothetical scenarios when someone might interact with an LGBT person, visitors can learn more about the different aspect of homophobia, and uncover available resources.
Pretty cool idea. I wonder how effective it will be.